Privacy Policy

La Serena collects and processes data about its guests in the hotel and visitors of this website for business purposes and to be able to further develop and / or update website statistics. By means of this information we improve our services for our guests and the quality of this website. During the processing of this data, La Serena respects the privacy of the persons from whom it receives information and therefore La Serena manages this data in accordance with the GDPR.

Use of personal data
La Serena collects and processes your personal data only for the purpose for which you have given them. This purpose concerns:
Based on website visitor behavior, La Serena analyzes data in order to optimise the websites and to tailor the range of products and services to your preferences.

Sending newsletters via emails or post.

Processing reservations, including handling your payment

Information provided by telephone or e-mail with regard to our services and products.
It also means that your personal data are only shared with third parties if this is necessary for the execution of the agreement between these parties. For the parties that process data following our instructions, we sign a processor agreement to ensure that your personal data is processed correctly in accordance with GDPR. There may also be situations in which La Serena is legally compelled to provide your personal data or in the event that this information is requested by government authorities such as the police, municipality or other emergency services.

Cookies and other methods
La Serena uses cookies when offering electronic services. A cookie is a simple small file that is sent along with pages from a website and stored by your browser on the hard disk of your computer. La Serena uses cookies to remember settings and preferences of the users, so that, among other things, it is possible to keep track of which pages are visited, hence to build up a profile of the online behaviour of the visitor. The cookies can be turned off via the browser.
La Serena uses Google Analytics. This program provides important statistics on the number of visitors, the pages visited and other essential information with which La Serena can continually improve the website experience for its visitors. These statistics are anonymous and cannot be traced back to a specific person or user. For further information, please refer to:

La Serena sends newsletters to interested parties. Through this newsletter, interested parties are informed about news about the services offered and other related matters. The newsletter is only sent if the interested party has given permission for this. The interested party should, if desired, provide his or her e-mail address, after which the newsletter will be sent. Each newsletter contains a link with which the interested party can unsubscribe or update preferences. The subscriber file of the newsletter is not provided to third parties.

Processing by third party
La Serena uses external suppliers who help La Serena in providing the desired services.
It is possible that a number of suppliers have access to your personal data. In order to guarantee that these suppliers also process your personal data in the correct manner in accordance with the GDPR, La Serena has signed processor agreements with these suppliers. It concerns additional services, such as facilitating marketing activities or secure payment methods.
The suppliers can be divided into the following categories:
Payment providers

Hosting providers

External service providers

Retention periods
La Serena does not store your personal data longer than necessary, unless there is a legal obligation for us to store your personal data for a longer period. The overview below shows which data we process:


ZIP code
Email address

– Telephone number

– Male/Female

Credit card number

Date of birth




Your rights
The person whose personal data are processed has the right – subject to legal exceptions – to request La Serena to inspect and / or rectify and / or delete the personal data and / or restrict the relevant processing.
The person involved also has the right to object to the processing and La Serena must transfer the details of the data ? at the request of this person.

A request for rectification, removal or withdrawal of consent for processing must be submitted in writing, by e-mail to or per mail to the hotel address. When processing the request La Serena will ask for proof of identity (with masked fields in accordance with the GDPR) to determine the identity of the person concerned. La Serena will respond to this request at the latest within 4 weeks.
The person concerned is at all times entitled to file a complaint with the relevant supervisory body, the (Italian data Protection Authority)  Autorità Garante per la Protezione dei dati personali.

Notification or questions
La Serena is aware of its responsibility for the protection of your online privacy with regard to your personal data. If you wish to report or have questions regarding the processing of personal data, please contact the Data Protection Officer (DPO) of La Serena. Just send us an email to